As social media has become more popular, so too has the pay-to-pay schemes cooked up by network marketing “influencers” and trainers.
Several years ago, I got a front row seat to how this works. A very well known social media influencer approached the owner of a new company. The influencer asked to be paid $4,000 per month for an endorsement. The owner couldn’t see any long term benefit to this arrangement, so the endorsement was declined. Shortly thereafter, the influencer went on social media and denounced the company as a SCAM!
The owner of the company was forced to take immediate action to protect the business. Fortunately, the influencer was successfully “encouraged” to remove the offensive posts. Sadly, this kind of unethical and outrageous behavior is becoming commonplace. And it’s not just just limited to a few social media influencers. Trainers have gotten in on the action too.
We recently got a tip that a well-known trainer was asking people to “sponsor” an event for $10,000! And what exactly does a person get for that kind of money? An introduction on stage in front of 500 people and bragging rights of being “endorsed” by a big name. Is this some kind of SICK JOKE?
Every time you see a big influencer give an “endorsement” – BEWARE!
The big names in the industry don’t do ANYTHING for free. In their mind, they’ve earned the right to be paid big $$ simply because they’re well known and they believe companies NEED them. This mentality is POISON to the industry. People should be able to count on fair, honest recommendations from people they like and trust.
If we want network marketing to have a better reputation – it starts by demanding influencers fully disclose their arrangements with the company. These disclosures are commonplace with television personalities and it needs to be equally common in network marketing.
Help us to help you!
Do you know of a trainer or social media personality engaged in pay-to-play? Tell us about it! Let’s rid the industry of this unethical behavior. Comment below.